There’s an old saying that “all politics is local,” and that absolutely applies to local marketing, because it can just as easily be said, “all marketing is local,” especially when talking about startups and small businesses. The best way to reach out to your local community is to understand just whom you’re trying to reach. That means you have to properly identify your target market.
To do that, you need to know what your market wants, what your market needs and how you can fulfill both of those desires. Without targeting your market accurately, you can’t implement strategies such as customer service reviews, local business referrals and mobile device optimization, because local marketing has to be so much more specific than a broad-based marketing strategy. Know thy local customer leads to know thy local marketing techniques.
For any information about Tabitha Naylor Clearwater, visit her website at http://tabithanaylorclearwater.com