Tabitha Naylor Clearwater – Seasonal PR and Social Tips for Hospitality Pros

 

hotel management

Tabitha Naylor gives various tips on hospitality management. According to her, if you own a hotel, B&B or a resort of some kind, you have to marshal your social media channels to market to your consumers who will be traveling during the spring season. How? You could set up a contest that is focused on the season. So for Valentine’s Day, you could create a contest on Snapchat or Instagram in which you ask users to submit their most romantic pics, and select five winners to receive freebies such as room discount for a night. For Spring Break, target younger consumers who are most likely to travel and create campaigns built around the things they like doing such as drinking, hanging at the beach and shopping.  If your hotel is near a beach, a targeted email marketing campaign is most effective for this type of marketing outreach. You can offer free Spring Break 2017 T-shirts and beach towels and flip flops printed with your hotel name and logo. And even if you aren’t located close to a beach, you can still offer printed items such as key chains and mugs that are enticements for visitors to sample what you’re offering. It’s all about taking advantage of the season and targeting your marketing campaign around that season.

For any information about Tabitha Jean Naylor, visit her website at tabithajeannaylorclearwater.com

 

hotel management

 

Tabitha Naylor gives various tips on hospitality management. According to her, if you own a hotel, B&B or a resort of some kind, you have to marshal your social media channels to market to your consumers who will be traveling during the spring season. How? You could set up a contest that is focused on the season. So for Valentine’s Day, you could create a contest on Snapchat or Instagram in which you ask users to submit their most romantic pics, and select five winners to receive freebies such as room discount for a night. For Spring Break, target younger consumers who are most likely to travel and create campaigns built around the things they like doing such as drinking, hanging at the beach and shopping.  If your hotel is near a beach, a targeted email marketing campaign is most effective for this type of marketing outreach. You can offer free Spring Break 2017 T-shirts and beach towels and flip flops printed with your hotel name and logo. And even if you aren’t located close to a beach, you can still offer printed items such as key chains and mugs that are enticements for visitors to sample what you’re offering. It’s all about taking advantage of the season and targeting your marketing campaign around that season.

For any information about Tabitha Jean Naylor, visit her website at http://tabithajeannaylorclearwater.com

 

Tabitha Naylor -Predictions for eCommerce for the Remainder of 2017

How will customer shopping behavior change in 2017? How can merchants accommodate these changes?

Customer Shopping Behavior

According to Tabitha Naylor, consumers who live in the digital age of short attention spans will want their products delivered at lightning speed. We saw the popularity of Amazon’s same-day drone service delivery in 2016, and she thinks that’s the tip of the delivery iceberg. Consumers used to be patient about getting their goods, but that’s not the case anymore. Overnight delivery is sometimes not enough to satisfy them, so I think one, two and three-hour windows of delivery are going to become more commonplace in 2017. Think about it. Just five years ago, the idea that you could complete an online order and receive your product that same day was something out of a science fiction novel. But in 2017, consumers will demand that as a way of distinguishing between buying from one company or another. So there will be more pressure on companies to offer these same-day deliveries just to keep up with their competitors.

 

How will digital customer experiences evolve in 2017?

customers Mobile Behavior

When asked about the consumer’ experience, Tabitha Clearwater said, “You’ll see more companies appealing to their customers on mobile devices than ever before. Everything is going mobile and that trend will continue to grow in 2017. If you think about it, we’re doing just about everything on our mobile devices now, shopping, engaging in social media, consuming news and entertainment and communicating. There is nothing you can’t do on a mobile device, including paying for your groceries, so companies will really have to gear their marketing to enhancing the mobile customer experience. That means websites that are clean, uncluttered and easy to navigate. It means personalizing the shopping experience so that every time a consumer logs in to a site, there are recommendations and suggestions based on their prior shopping or browsing.” Personalizing the customer experience on mobile devices is the key to engaging consumers and making them feel as companies value their wants and needs.

For any information about Tabitha Naylor, visit her website at http://tabithanaylorclearwater.com

 

Tabitha Naylor-One Simple Local Marketing Tip That You Cannot Afford To Overlook

There’s an old saying that “all politics is local,” and that absolutely applies to local marketing, because it can just as easily be said, “all marketing is local,” especially when talking about startups and small businesses. The best way to reach out to your local community is to understand just whom you’re trying to reach. That means you have to properly identify your target market.

local search targetingTo do that, you need to know what your market wants, what your market needs and how you can fulfill both of those desires. Without targeting your market accurately, you can’t implement strategies such as customer service reviews, local business referrals and mobile device optimization, because local marketing has to be so much more specific than a broad-based marketing strategy. Know thy local customer leads to know thy local marketing techniques.

For any information about Tabitha Naylor Clearwater, visit her website at http://tabithanaylorclearwater.com

Tabitha Naylor – Pitfalls to Avoid When Monetizing Your Blog Newsletter

It’s no secret that monetizing your newsletter can be an effective way to generate revenue for your business, but there are a few things to avoid so that you don’t get the reputation of being a spammer company that is only interested in making money without offering any REAL value to your customers. The first pitfall is the temptation to sell ads on your newsletters. Now I know what you’re thinking, and yes, ad selling can be valuable, but only in the right circumstances, and your newsletter is not one of those circumstances. Why?

etizing-apps-with-ads-22-638

The biggest reason is that selling ads on your newsletter creates a distraction that you don’t need, because you want your subscribers reading and engaging with the content of your newsletter – not tempted by ads.

But… if you’re still dead-set on selling ads, don’t sell more than one ad per newsletter, and make sure it’s a small ad that doesn’t draw attention away from what you’re trying to say and/or sell.

Another pitfall to monetizing your newsletter is sending an email that is too long and impersonal. If you’ve properly targeted your market – which I assume you have – then your emails to your list should be short, concise and targeted to a specific goal, whether it’s announcing a new product or service, or offering a discount. You know how most subscribers react to long, rambling, unfocused emails? They delete them and wonder why you sent a spammy email that offered no value.

One last pitfall that can short-circuit the monetization of your newsletter is not paying enough attention to your email open rates. This rate is given in percentages, and is calculated by dividing the number of emails opened by the number of emails sent, and it can give you an idea of how many subscribers are actually clicking on your newsletter emails. Open rates of 20 to 40 percent are industry standard, so you want to hover in that range or higher if possible. Open rates tend to go up when emails are specifically targeted to the consumer, and when the most important information is included in the first paragraph of the email.

Now the most important thing to remember is this: targeting your market creates email content that has a much better chance of being read. If your content is specific, actionable and has real value (discounts, sales), you are more likely to successfully monetize your newsletter and increase conversions on your main site.

For any information about Tabitha Naylor, visit her website at http://tabithajeannaylorclearwater.net
Tue, 2:51 PM

Tabitha Naylor – 3 Tips To Make The Most of Online Marketing 

There are more marketing channels available to small businesses today than ever before. Deciding which is going to be right for your business can be a tough decision, especially when money is tight and time is short. Some methods, especially those to be found online, can be cheap or even free, but there will be a necessary time investment to make up for that $0 price tag.  Other strategies, like more traditional television or radio advertising, can be effective – but they’re going to be expensive too.

3 Tips To Make The Most Of Online Marketing

For a small business, the bottom line is getting as much value as you can out of everything you do. Everything you do is an investment in the future, and every little bit that you can save and re-invest counts. That goes for money, time and effort.

To help you get the most out of everything that you do to promote and grow your business, here are our top three tips for getting the greatest return on your investments.

Take Advantage Of Blogging

A blog brings a wide variety of benefits to any marketing effort. It can serve as a hub for your marketing content and allow you to branch out easily in other directions. Best of all, you can get a blog going with a good web host for less than $20 a month.

Of course, providing useful information to prospective clients through a blog is a great way to start. Once you’ve established content on the blog, though, you can begin to share it through social media and other channels as well. You’ll be able to reuse the content you post over and over.

Blogs are also proven to be one of the best ways to achieve high search result rankings. As the number of posts on your blog grows, your site will start to show up in more results for various keywords and keyphrases.

Make The Most Of Social Media

Social media accounts have two great benefits for a small business on a tight budget. The potential reach is virtually unlimited, and it’s free. You really can’t do much better than that.

They key with social media is to focus in order to keep from spreading yourself too thin, or getting into a situation where maintaining your social media presence takes more time than running your business. It’s best to start with the one or two sites where you think you’ll have the most success. If you’re in a B2B industry, for example, you might do best on LinkedIn, while if you have a visually oriented consumer product, Instagram or Pinterest might work better for you.

Make Use Of Email Marketing

You should more or less constantly be asking people for their email addresses. You should have signup forms on your website for people to get on your list. You should post links to your email signup form every so often on your social media accounts. You should end blog posts reminding people that they can get more information by signing up for your email newsletters.

Sending out periodic emails will help keep your name in people’s minds and bring them back to your website when you make updates. It is one of the best ways to keep your audience engaged with your brand. Send a reminder when you make a new blog post. Send a message when you’re offering a discount. Let them know that you’ve added new features. Email marketing gets better results than any other online marketing method, hands down. It can also be done inexpensively, or even free.

Put It All Together For Best Results

All three of these marketing methods can be used to enhance each other. You can collect emails on your site and through social media. You can let people know you’ve updated your site through social media and email. You can use your site to get more email subscribers and followers on your social accounts.

If you put everything together effectively, you’ll get maximum return for minimal effort. One thing will feed the other and you can multiply the effect of everything you do. And best of all, you won’t have to break your back, or empty your wallet, to do it.

 

For any other information regarding Tabitha Naylor, you can log on to her website http://tabithanaylorclearwater.org

One Simple Trick by Tabitha Naylor to Make People Actually Subscribe to Your Emails

You understand the importance of email marketing. You know that you stand to make serious dividends off of investing into an email automation platform, and you’ve even created a “sign up” box to allow visitors to your site to join your emailing list with ease. The only thing holding you back from using email to boost your sales?

email marketing

No One Is Signing Up…

This happens all the time. Think about your own web browsing experience. How often do you actually take the initiative to provide your email address to a given website? If you’re anything like, Tabitha Naylor, the answer is “not very,” and for good reason: everyone HATES getting spammed! We’re inclined to keep our email addresses closely guarded because our inboxes are valuable territory. There’s nothing worse than having to wade through hundreds of “Exclusive offer just for you!”-type emails to locate that banana bread recipe your mom emailed you two weeks ago. We don’t want our inboxes being inundated with worthless emails, and most of the time when we see a “Subscribe now!” box, alarm bells are already ringing.

So how do you get people to lower their inhibitions and enter their information anyway?

OFFER SOMETHING OF VALUE!

And if you’re thinking, “I already do – it clearly says that subscribers will be kept up to date with everything that’s going on in my company”, you need to reassess what potential customers deem valuable. Hint: it’s not a behind-the-scenes look at your company.

Here are the three of best “freebies” you can offer to guarantee your subscribe button actually starts getting clicked.

  1. A Discount Code

According to Tabitha Naylor, it is incredibly easy to implement and a surefire way to grow your email list. Offer up a one-time use discount code that you will send via email once a subscriber has given you their contact information. I know, I know, no one wants to sell products for less than full price, but this doesn’t have to be some ridiculous offer – anywhere from 10%-20% up to X number of dollars will do, and should almost certainly pay for itself down the road. Getting an email address is the ecommerce equivalent to acquiring a customer, and if you can do that and make money at the same time you’d be a fool not to.

  1. An E-book

Second offer that Tabitha Naylor talks about is an E-book. This offer is a little bit more complex than the last one, as it requires you to do a little writing, but many sites successfully grow their email lists by offering free e-books to potential subscribers. These don’t have to be literary masterpieces, but if you’re able to throw together a quick “10 Step Guide to _________” PDF to send your subscribers, you’ve now given them a reason to divulge their personal email information.

  1. A Newsletter

These are becoming more and more standard across ecommerce sites, because they give you a way to stay relevant to your customers without overtly marketing to them. Include stories, tips, and content related to the niche your company falls in. If you sell pet supplies, send out a recap of the cutest puppies of 2016, or a list of the 10 Things Every Dog Owner Knows.  Tabitha Naylor tells that the goal is to provide engaging content in each newsletter that creates a positive association with your email handle, so when you DO send out promotional emails they actually get opened – if you’ve got a track record of producing good newsletter content, it stands to reason that the offers you send will be pretty good (and worth opening) as well.

Tabitha Naylor makes the point that a sizable email list is a built-in audience for you to market your products and services to, and you should always be trying to expand it. Give your sign up box a little pizzazz in the form of a “freebie” and you’ll be well on your way to doing just that. While a one-time use discount is easy to set up and a great way to boost subscribers, e-books and newsletters are incredibly powerful options as well. You can write these yourself or consult with a digital marketing specialist to guarantee that you’re providing your subscribers with high-quality information. Utilize any or all of these giveaways and start growing that email list today!!

For any information about Tabitha Naylor Clearwater, visit her website at http://tabithanaylorclearwater.info

 

 

Tabitha Naylor-Postcard Marketing: Understanding a Cost vs. an Investment

As a hardworking business owner, you have to constantly be on the prowl to find new and effective ways to market your products and services in the most cost-efficient manner possible.  It’s all tall order, we know, but also a necessary evil.  If you’re like most business owners, you’ve tried Internet marketing techniques but just can’t seem to fine-tune things enough to make it worth your time, nor the financial investment.

Postcard Marketing
Postcard Marketing

If you’re sick and tired of being fed-up with the results of your marketing campaigns, and are interested in a strategy that’s been PROVEN to work for decade after decade, look no further than postcards.

Here’s why…

Postcards are non-invasive, creative and attention-grabbing.  And they work just as well for large corporations as they do for small mom-and-pop shops. An eye-popping design, coupled with a compelling call to action and a good mailing list is all it takes to be well on your way to marketing bliss.

The Numbers Don’t Lie

Now we know you might be thinking caveat emptor, and if you are, we completely understand.  After all, you’ve probably heard about the latest and greatest marketing techniques promising you pie-in-the-sky results that deliver a big fat ZERO once put into place.  So, let’s put your fears to bed once and for all:

  • Direct mail is a heavily used marketing channel for local businesses, and accounts for a 43% market share of total local retail advertising
  • 56% of customers find print marketing to be the most trustworthy type of marketing
  • 59% of U.S. respondents and 65% of Canadian respondents admit that they “enjoy getting postal mail from brands about new products”
  • 40% of consumers try new businesses after receiving direct mail

The TRUE Benefits of Postcard Marketing

Among many things, postcards:

  • Generate leads and sales by introducing a new product or service that you offer
  • Introduce your brand to a potential new customer
  • Allow you to promote special coupons, offers and discounts
  • Drive traffic to your business’ website and/or social media profiles

Lastly, postcards are an inexpensive way for you to keep in touch with existing customers, which earns their loyalty and reduces the chances of them going to your competitor.

Cost vs. Investment

It’s important to think of any marketing strategy as an investment for your business, and not just an additional operating cost.  After all, effective marketing campaigns generate leads and sales, which is the lifeblood of any business.

If you’re having a tough time justifying WHY postcard marketing is a strategic business investment, here’s some food for thought:

 

  • Postcards are cost-effective. The cost per lead for postcards is far less than telemarketing and print advertisements.
  • People pay more attention to postcards. 44% of direct mail is never opened, so postcards have the advantage.  Why?  Because your message WILL be seen by the recipient.
  • Postcards are personal. Personalized print media – like postcards – is more powerful than e-mail. Customers appreciate it more because they recognize that it takes more effort to customize a postcard than an email marketing send out.
  • You can economizeon the design and printing of postcards so that you don’t have to be scared of making the investment. You can use elegant or quirky layouts with colorful graphics or simple and minimalistic designs. The beauty of having postcards made is the variety of options you have.

Many small business owners are under the false impression that in order to launch a successful postcard marketing campaign, thousands of dollars must initially be invested.  This assumption is 100% false, however.  Companies like Prospects Plus understand that cash flow can be tight at times and that investing $5,000 into a postcard marketing campaign simply isn’t feasible.  Our campaigns can be fine-tuned to meet your marketing needs, regardless of the size of your mailing list or your budget.

Give us a shout today to learn more – and most important, to get started.  Why put off until tomorrow what you can easily accomplish today?

References:

http://compu-mail.com/blog/2014/07/17/25-direct-marketing-mail-statistics-2014/#MarketingProfs

http://www.marketingprofs.com/articles/2014/24084/print-marketing-will-thrive-in-2014-and-beyond

https://www.cmocouncil.org/facts-stats-categories.php?view=all&category=direct-marketing

 

For any other information regarding Tabitha Naylor, you can log on to her website tabithajeannaylorclearwater.org